Get in touch
Red Dot Design Award

Design is my whole life.
I love products where design solves real problems, not just decorates.
Open to full-time remote and interesting projects.

HelloWorld

I'm Oleksandr Sydorov
Product designer
with 16 years in the craft

From graphic designer and front-end markup to art director and lead designer — and founder & product-owner experience at Inhart taught me to see not just the interface, but the whole path from business goal to the final pixel.

I take on complex challenges, pick up new things fast and drive solutions to results that work for the product and the team.

Reddot x2
Digital Solution & Corporate Design
Awwwards x3
SOTD & Honorable Mentions
Behance x4
Interaction
CSSDA x4
WOTD & UI, UX, Innovation
w3 Award x2
Gold Award Winners
CSS Winner x1
SOTD
product designux designuser researchvisual designart directiondesign systemsprototypingbrandingmobile appsmotion designproduct designux designuser researchvisual designart directiondesign systemsprototypingbrandingmobile appsmotion design

Portfolio

Projects where the complex became clear — with research, numbers and honest results.

Experience

From landing pages and meetups in 2016 — to design systems, my own team and an AI-native workflow.

Nov 2023 — Nov 20252 yrs
Senior Product Designer
CPI Technologies GmbH · Germany

Digital products for fintech and blockchain clients — two main projects.

  • SAY — a three-sided HR platform for job seekers, employers and staffing agencies: benchmarking, separate flows for each role, plus branding and landing pages for each audience
  • Micca — a white-label KYC design system for blockchain clients: unified components and UI patterns across products — −20% front-end time and faster onboarding of new clients
  • Brought AI into the daily workflow: Figma Make and generative AI for prototyping and research synthesis
Mar 2021 — Nov 20232 yrs 9 mos
Art Director / Head of Design
Anthracite Studio

Ran an embedded design unit that plugged directly into product teams — full-cycle design for transport, blockchain and AI companies scaling without in-house design.

  • A team of five: a senior, two mid-level designers, a junior and an illustrator — full cycle from UX research and concept to handoff
  • Cut visual concept approval from 3 weeks to 7 working days with structured scoping and review
  • Mentored juniors into senior roles at EPAM, SoftServe and AIC
Feb 2020 — Feb 20222 yrs
Art Director / Head of Design
Ipchain

Design for an intellectual property marketplace.

  • Led five designers and an illustrator: art direction and quality across several parallel projects
  • Built ipex.global — the largest IP marketplace in the CIS, onboarding 24,000+ creators and rights holders
  • Trained juniors and introduced design practices — the team became self-sufficient
Aug 2018 — Jan 20201 yr 6 mos
UX/UI Designer
Bitfury Group

Usability and transparency of distributed ledger interfaces for a blockchain company.

  • Dashboards and control systems for production tracking and supply chain management
  • A React-based design system: demo dashboard build time down from 46 to 14 hours
Aug 2017 — Apr 20189 mos
UX/UI Designer
AIC
  • Concepts and A/B tests for major clients
  • Co-organized a Behance Portfolio Review with 420+ attendees
Jan 2016 — May 20171 yr 5 mos
UX/UI Designer
Noosphere Ventures

First product job: lots of fast, traffic-driven design.

  • Landing pages, email campaigns, promo pages and interaction scripts for dating products
  • Design concepts for the Google Display Network
  • Organized professional design meetups: Dribbble MeetUp, Behance Portfolio Review

About me

The last two years — product design at Germany's CPI Technologies: fintech and blockchain. I owned the usability and visuals of complex systems, worked from home — and I'm much better off that way.

I was also the art director of Anthracite — a studio of very different but talented designers focused on UX/UI. Scattered across the world, we met twice a year, usually somewhere in the mountains.

And above all — Inheart Memorial, my memory-preservation service that helps people cope with loss. A QR code on a headstone leads to a living memorial page with photos, a biography and memories. Designing for people at the hardest moment of their lives is the top league of UX, where every word weighs a ton.

Beyond pixels

I live in Germany with my family and collect victories over German bureaucracy — every approved application feels like beating a level in Dark Souls.

My best reset is a bicycle: throw a couple of bags on the frame and head for the mountains. After a few days in the saddle, any product problem feels solvable.

Why this site

This is where I show design work and write about product, UX and life between Ukraine and Germany. If you'd like to work together — or just discuss why an avatar upload form is trickier than it looks — drop me a line.

Tools that help me every day

Figma Figma Make Adobe CS Miro Jira Google Analytics Claude Gemini ChatGPT Webflow